The end of the 20th Century saw the advent of minimalism and grunge, where shopping for fashion was viewed as politically incorrect. At the same time, it was a period of no limitations and turmoil between globalization, the War in Kuwait, unemployment, AIDS, and the constant provision of media-created “emotion” which went hand-in-hand with celebrity stalking. This emotional overload and negative view of overt consumption led to an increased interest in the eco-look and the spread of street fashion and athletic wear (including the Puma/Jil Sander and Adidas/Yamamoto collaborations). The market froze after 9-11, coming back with a sense of controlled vivacity, where people felt a renewed interest in self-expression. The trend of mix-and-match also emerged, allowing people to make their own way, far from the rules of the 80s Total Look.
Post Title
→The Italian System for Fashion Present & Future
Post URL
→https://girlfashion-liphu.blogspot.com/2011/05/italian-system-for-fashion-present.html
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