Somalia H&M’s Holiday Collection for 2011
Supermodels emerge in H&M’s Holiday Collection for 2010. In grand achievement, the Sweden based company has joined together Somolian model, Waris Dirie and Ethiopian model, Liya Kebede for its’ Winter 2010 campaign. The ad campaign is all about love and affection — with an international flair. The African supermodels/human rights campaigners, light up the ads in an amazing way. The mission of the campaign is “togetherness”. Stars are shown posing with family, friends and loved ones while wearing holiday-themed clothes. Waris and Liya are featured as friends where they are seen lounging at ease with more human expression than what we’re used to seeing in traditional fashion ads. They glow, they embrace, and they allow us to step into their moment. All of this while sporting stunning holiday outfits that are available at super cheap prices!
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→Somalia H&M’s Holiday Collection for 2011
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